Quesion 1

The design system for the Nineteenth Olympiad in Mexico City resulted from research on ______.
Correct Answer: 	
Mexican cultural heritage

Question 2	
	
James K. Fogleman, design director for a CIOBA subsidiary in the U.S., believed that ultimately a corporation's visual communications serve to
Correct Answer: 	
develop its reputation and image

Question 3

The Graphic Improvement Program, part of the Federal Design Improvement Program of 1974, was established to improve the quality of visual communications from governmental agencies. It ended by 1980 because ___________.
Correct Answer: 	
tax cuts, combined with the federal deficit, ended funding

Question 4

In the late 1960s, Chermayeff and Geismar Associates employed a comprehensive design program for Mobil Oil Corporation which emphasized the repeated as a visual theme.
Correct Answer: 	
circle

Question 5
	
Paul Rand designed trademarks for three of the following corporations; which does NOT belong?
Correct Answer: 	
Burlington Indusbies

Question 6

Programmed visual identification systems of the 1960s, such as the Lufthansa German Airlines identification system, resulted from a combination of the visual identity movement and _____________.
Correct Answer: 	
the International Typographic Style

Question 7

Designs from the Unimark design firm were based on a structure that could be implemented by other people than the designers. was the goal, and was the preferred typeface.
Correct Answer: 	
Objectivity/Helvetica

Question 8

In the information age, graphic designers have been required to develop complex design systems to manage information flow and visual identity for three of the following discussed in Chapter 22. Which does NOT belong?
Correct Answer: 	
multinational solidarity causes

Question 9

Visual identification systems that developed during the 1950s went beyond trademarks. These systems needed to project cohesive images because
Correct Answer: 	
none of the answers shown

Question 10

The success of Giovanni Pintori's design program for Olivetti stemmed from 1) an identifiable logotype and 2) _______________.
Correct Answer: 	
simple graphics that promote a high-technology image